NAIT- Radio

Sept. 15, 2017 NAIT- Radio:

Here are the credit courses:

RTRA2324 - Radio Advertising and Sales

Course Overview

Being able to capitalize on broadcast marketing potential requires the integration of a variety of skills and disciplines. Students will pursue real world clients and then plan and execute broadcast advertising strategies and write radio advertising copy to support their clients marketing goals and objectives

RATV100 - Radio Audio Production & Fundamentals

Course Overview

Discover the world of radio behind the scenes. Students will examine all aspects of radio broadcasting: announcing, news, sports and production techniques. Emphasis is on the competitive radio market. Students will get plenty of hands-on time in the studio.

This course will be given consideration as a media course when applying for admission to the full-time Radio & Television Program.

RTRA1230 - Radio News

Course Overview

An overview of gathering and presenting news for a variety of radio formats and audiences. Students will brainstorm news story ideas , arrange and conduct interviews, edit audio and write stories in a way that can connect with their targeted audience. They will also use social media as a way to both collect information for their stories and to promote their finished products.

RTRA1243 - Radio On-Air Performance

Course Overview

The course will give the students an opportunity to hone their on-air announcing and remote skills with working on the campus radio station, NR92. The course also gives the students a chance to work in a team environment and encourages them to work on engaging their specified audience

RTRA1238 - Radio Production

Course Overview

Our standards set the broadcast industry apart from much of the audio streamed on the Web. This introductory course will teach you the proper basics of capturing great audio.

Then take it to the next level by developing skills with professional broadcast studio equipment. Your projects will incorporate a strong creative and client-driven focus. All class project audio production will run on NR92, our campus radio station.

RTRA1215 - Radio Promotions

Course Overview

This course will dive deeper into the use of Social Media strategies and tactics employed by today's industry. Building on the Marketing Foundations course, you will work to promote clients and our campus radio station while developing and executing an engaging promotional campaign.

RTRA1245 - Radio Station Operations Fundamentals

Course Overview

Students will learn how to "run the radio station" in both the creative and technical sense. They will focus on the on-air product in two ways: through the proper operation of a variety of equipment and software programs, and through the content that they select, prepare and present on the air for a targeted audience

RTRA2384 - Applied Radio Production

Course Overview

Broadcast professionals take years to develop their craft. This course will help you identify methods professionals use to create industry-standard audio production. Studio projects will develop your technical skills and expand your ability to develop great theatre-of-the-mind audio and build a strong station image.

RTRA2324 - Radio Advertising and Sales

Course Overview

Being able to capitalize on broadcast marketing potential requires the integration of a variety of skills and disciplines. Students will pursue real world clients and then plan and execute broadcast advertising strategies and write radio advertising copy to support their clients marketing goals and objectives

RTRA2345 - Applied Radio Station Operations

Course Overview

In order for a radio station to operate effectively, all staff must have a common understanding of the day-to-day operations of a station. Through this course students participate in and contribute to the day-today operation of the campus station, NR92. 

Students will use industry specific software to generate various station logs and in-put on-air elements. Social media tools will be used to publish station content.

RTRA1248 - Advertising with Radio

Course Overview

Commercial advertising is still the primary form of broadcast marketing. This course focuses on radio copywriting. Students will learn to write radio advertising and promotional copy that supports a client or station’s advertising objectives and complies with industry standards and regulations.

RTRA2357 - Advanced Radio News

Course Overview

Students will build off of their news experience in previous semesters to gather news stories and prepare and present newscasts on a regular basis on the campus radio station, NR92. They will also prepare longer-length news features to expand on their interviewing and writing skills.

RTRA2344 - Advanced Radio On-Air Performance

Course Overview

This course expands on the announcer as a communicator who informs, educates, and entertains the audience. Emphasis is put on talking to the listener, pacing, pitch, adlibbing, developing an on-air personality and participating in the day-to-day operations of the campus radio station, NR92

RATV200 - Television Production

Course Overview

Immerse yourself in video and television production. You will learn the fundamentals of storytelling with video and producing a real-time television show in a fully equipped studio environment.

You will be introduced to high-definition video broadcast systems, the operation of professional level broadcast equipment and the use of audio and video control rooms. Both field and studio camera techniques are covered along with basic lighting techniques and video direction and production. There will be several hands-on exercises and students will learn the basic principles of being an on-camera talent.

This course will be given consideration as a media course when applying for admission to the full-time Radio & Television Program.